Director

Purpose: The Director of Marketing and Communications will provide strategic leadership for developing and executing an integrated communications and marketing plan for University Libraries (UL). Serve as the media contact for UL and design a proactive media relations program, including social media. Formulate and execute UL promotional strategy, in concert with the Libraries administration and University Communications. Direct the day-to-day newsgathering to highlight stories of the Libraries' impact on innovation, discovery, excellence, access, and student success. Coordinate Libraries' branding and graphic identity activities with University Communications. Provide strategic leadership for the Marketing and Communications Department. Supervise staff and student assistants. Prepare promotional materials in support of student success initiatives and programs, fundraising and development, and various branding efforts. Produce annual reports, white papers, and professional articles for the Libraries. Perform tasks associated with development on behalf of the Libraries, and continuous improvement of the Libraries' image and external relations. Coordinate publicity for special events. Collaborate with the Digital Creation Department to manage web-based marketing opportunities. Perform other duties as assigned. Serves as a member of University Libraries Deans Council.

Essential Functions: 1. Provide leadership for developing, creating and implementing marketing and communications strategies and activities for University Libraries. Work closely with the Associate University Librarians and Dean of Libraries to ensure that communications priorities and innovations are expressed through multiple internal and external communication channels, with the highest priority placed on professional journals and media. Develop and implement communications strategies that highlight and promote achievements of the Libraries. 2. Coordinate closely with University Libraries' administration, staff, stakeholders, and partners in order to set media priorities focused on innovations, develop media opportunities, identify and develop story ideas, ensure consistency of overall messaging and avoid duplication of effort and resources. 3. Conduct quality control and manage production workflow; ensure adherence with University Visual Identity System. 4. Develop media strategies and communications opportunities that support University Libraries philanthropic activities and programs. 5. Work collaboratively with other members of the University Communications team and extended staff to ensure clear and consistent communications. Share strategies, pitch news and feature articles, produce content for the University's print and online publications as needed and promote content through social media channels. 6. Serve as liaison to departments throughout the Libraries; conduct needs assessment, generate ideas for communication strategies, develop related promotional plans, tactics, and materials. 7. Serve on cross functional campus and Libraries teams; participate in professional growth activities; performs other duties as assigned. 8. Research emerging trends in design, share best practices, facilitate critique among student employees in graphic design, videography, photography, and social media. Provide management for staff and student employees.

Marginal/Incidental Functions: Other functions as assigned.

Required Qualifications: Bachelor's degree in communication, visual arts, or related field and five years of significant and progressive experience in marketing communications, event management, and external relations for university, non-profit, and/or corporate organizations. Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type and major.

Preferred Qualifications: Previous experience in higher education is preferred. Master's degree in communication, visual arts, or related field. Supervisory Experience. Competency in Microsoft Office programs. Multi-media skills, such as online publishing, social media, video, online photo presentation, etc.

Required Application Materials:Resume and Letter of Interest. *Final candidate/s are required to supply a list of professional References (with contact information). Applicants MUST apply online at "http://www.uta.edu/jobs". UT Arlington is an EO/AA employer.

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