For immediate release:
February 10, 2010

For more information, contact:
David Green
Association of Research Libraries
202-296-2296
david@arl.org

Google Analytics Workshop, June 24, 2010, Washington DC

Washington DC—The Association of Research Libraries (ARL) Statistics and Measurement Program is offering a third full-day workshop of Google Analytics training, to be held in partnership with LunaMetrics, a Google Analytics Authorized Consultant. Google Analytics is a tool that can help you learn where your Web site visitors are coming from and how they interact with your Web pages. Use this knowledge to improve your site and overall user experience. Google Analytics is online at http://www.google.com/analytics/.

Course Description

This workshop will focus on the following:

1. Web Analytics Basics—Web analytics and analysts; what can we measure?
2. Google Analytics Overview—How it works; implementation and configuration issues; data quality; and privacy.
3. Google Analytics 101—Tour of reports; metrics definitions; features and functions.
4. Advanced Analysis—Custom reports; advanced segments; site-search reporting; event tracking and e-commerce tracking; motion charts.
5. Key Metrics for Actionable Insights—Library Web sites; digital libraries; OPACs.
6. Critical Google Analytics Configuration Steps—Goal tracking; site search; tracking marketing campaigns.

In addition to the above issues, the workshop will address how to obtain buy-in at your organization. There will be time for Q&A.

Instructor

Jonathan Weber is a Web Analyst at LunaMetrics, a Pittsburgh Internet consulting firm, http://www.lunametrics.com/. LunaMetrics works to increase traffic to Web sites and convert more of that traffic into business; they have a strong emphasis on Web site testing and Web analytics, and are a Google Analytics Authorized Consultant. Jonathan works on configuring Google Analytics and analyzing Web sites for insights. He has also been involved in code4lib.org and the Evergreen ILS project, and has published several articles on library technology issues in Library Journal and Information Standards Quarterly. He received an MLIS from the School of Information Sciences at the University of Pittsburgh. Before he caught the Web analytics bug, he worked as an information architect.

Event Details

Date: Thursday, June 24, 2010
Time: 9:30 a.m.–4:30 p.m.
Location: Washington DC
Fee: $285 (fee does not include lunch)
Register: http://www.formstack.com/forms/?847212-lHXuYlPAxR

This workshop is being offered in response to needs expressed by ARL member libraries and libraries participating in the LibQUAL+® program.

LibQUAL+® is a suite of services that libraries use to solicit, track, understand, and act upon users’ opinions of service quality. These services are offered to the library community by ARL. The program’s centerpiece is a rigorously tested Web-based survey bundled with training that helps libraries assess and improve library services, change organizational culture, and market the library. LibQUAL+® is located on the Web at http://www.libqual.org/.

The Association of Research Libraries (ARL) is a nonprofit organization of 124 research libraries in North America. Its mission is to influence the changing environment of scholarly communication and the public policies that affect research libraries and the diverse communities they serve. ARL pursues this mission by advancing the goals of its member research libraries, providing leadership in public and information policy to the scholarly and higher education communities, fostering the exchange of ideas and expertise, facilitating the emergence of new roles for research libraries, and shaping a future environment that leverages its interests with those of allied organizations. ARL is on the Web at http://www.arl.org/.