For immediate release:
December 2, 2008

For more information, contact:
Karla Hahn
Association of Research Libraries
202-296-2296
karla@arl.org

Kara Malenfant
Association of College and Research Libraries
312-280-2510
kmalenfant@ala.org

Scholarly Communication Outreach: Alane Wilson to Lead Session on Message Development

Register by January 1, 2009

Washington DC—Do you want to develop a deeper understanding of how scholars' communication practices are changing and how the landscape appears to them? Do you want to present scholarly communication issues in ways that generate positive engagement with faculty?

If this describes your situation, you won’t want to miss the new ARL / ACRL Institute on Scholarly Communication workshop “Scholarly Communication Outreach: Crafting Messages that Grab Faculty Attention,” March 11–12, 2009, in Seattle, Washington.

ARL and ACRL are pleased to announce that Alane Wilson will facilitate the session on Thursday morning, March 12, discussing marketing and message development. She will work with participants on developing skills to use information from interviews to craft effective, faculty-centric messages and outreach strategies on scholarly communication.

This session will build upon the previous day's work with facilitator Jon Wergin, who will acquaint participants with strategies and techniques for interviewing as a source of gathering information and meaning.

Alane Wilson is Executive Director of the British Columbia Library Association and was formerly head of public services at the University of Alaska Fairbanks, Rasmussen Library. She has expertise in developing library services in academic libraries and worked for many years in marketing and business development for OCLC, including co-authoring the 2005 OCLC report Perceptions of Libraries and Information Resources.

For More Information

For more details about this institute, including agenda, learning outcomes, target audience, and registration, visit http://www.arl.org/sc/institute/inst-events/0309workshop.shtml.

Registration

Registration for the workshop is a separate process from registration for the ACRL National Conference or its preconferences (more information on the ACRL National Conference is available at http://www.acrl.org/seattle/). To register for this workshop, visit http://www.arl.org/sc/institute/inst-events/0309workshop.shtml.

Registration will close on January 1, 2009, unless the workshop fills earlier. The workshop will be limited to 100 participants. Interest in the workshop is expected to be significant, so please register as early as possible. Institutions are asked to register a maximum of 5 participants per campus. A waiting list for up to 20 individuals will be maintained and evaluated as the workshop date approaches.

The registration fee is $350. This fee covers an afternoon snack on Wednesday and morning refreshments on Thursday. Participants attending the optional dinner discussions are expected to pay for their own meals at the restaurant.

Payment may be made by credit card, or arrangements for purchase order payments can be made (see the workshop registration site for details).

The Institute on Scholarly Communication is jointly sponsored by the Association of Research Libraries and the Association of College and Research Libraries to promote the development of library-led outreach on scholarly communication issues. Hundreds of institute alumni form a community that provides peer support and professional sharing of information relating to campus outreach. The institute’s signature event is an immersive learning experience that prepares participants as local experts within their libraries and provides a structure for developing a program plan for scholarly communication outreach that is customized for each participant’s institution. The institute is on the Web at http://www.arl.org/sc/institute/.

The Association of Research Libraries (ARL) is a nonprofit organization of 123 research libraries in North America. Its mission is to influence the changing environment of scholarly communication and the public policies that affect research libraries and the diverse communities they serve. ARL pursues this mission by advancing the goals of its member research libraries, providing leadership in public and information policy to the scholarly and higher education communities, fostering the exchange of ideas and expertise, and shaping a future environment that leverages its interests with those of allied organizations. ARL is on the Web at http://www.arl.org/.

The Association of College and Research Libraries (ACRL) is a division of the American Library Association (ALA), representing more than 13,000 academic and research librarians and interested individuals. ACRL is the only individual membership organization in North America that develops programs, products and services to meet the unique needs of academic and research librarians. Its initiatives enable the higher education community to understand the role that academic libraries play in the teaching, learning and research environments. ACRL is on the Web at http://www.acrl.org/.