Once you have laid the library groundwork and analyzed your local environment, take the issues outside the library to the broader institution. Lay out a short- and long-term action plan for engaging campus constituents and encouraging change.

• Choose focus issue(s) with a clear program for librarians to carry to departments, messages to reinforce with individual faculty members, etc.; provide a toolkit and any necessary training, and incorporate expectations into performance goals. examples [PDF]

• Develop other "public face" initiatives, such as a website, brochure, events, whether to pursue a governance initiative like Harvard or Stanford. In any promotional campaign, develop clear, direct case studies (e.g., how easier access speeds research), utilize champions within your institution, and use locally relevant anecdotes. examples [PDF]

• Integrate with other campus efforts, such as an IR.

Case studies: UC Case Study Panel Presentations 2006
Elements of a Scholarly Communications Case Study [DOC] [PDF]