202.296-2296 x121
jennifer [at] arl.org

Jennifer has been with SPARC since September 2005. She is responsible for managing a wide portfolio of SPARC projects as well as communications oversight in all of the coalition’s endeavors -- including member relations, grassroots activism, media outreach, publications, and Web communications. Jennifer is also liaison for key SPARC partners and coordinates aspects of SPARC operations. With Jennifer’s direction, the SPARC communications program has advanced to include a completely new Web site, the launch of SPARC podcasts, a revision of SPARC’s bi-monthly enews, and a 10% growth in membership.

Just prior to joining SPARC, Jennifer managed marketing for publishers of digital resources for the humanities, and led operations and marketing for several non-profit organizations in Washington and Michigan. Jennifer holds a Master’s degree in Business Administration from Athabasca University and a Bachelor of Arts from the University of Victoria -- both in Canada.

Select publications:

• Jennifer McLennan, A Different Kind of Conversation: The Sparky Awards and Fresh Views on Change in Scholarly Communication [PDF].  Research Library Issues, no. 264, June, 2009

• Jennifer McLennan, Taxpayer Access: The NIH Public Access Policy, Blog post on e-patients.net. September 30, 2008
   
• Jennifer McLennan, New SPARC Campaign Engages Students on Open Access [PDF]. ARL: A Bimonthly Report on Research Library Issues and Actions from ARL, CNI, and SPARC, no. 256 (February 2008).

• Heffelfinger, Jennifer. "SPARC Introduces Author Rights Educational Initiative to Inform Faculty about Securing Their Rights as Authors," ARL: A Bimonthly Report on Research Library Issues and Actions from ARL, CNI, and SPARC, no. 247 (August 2006): 7.
• Heffelfinger, Jennifer. Introduction to SPARC. Maryland Independent Colleges and Universities Association. (April 2006) [Presentation in PDF format - 772KB]

View SPARC Publications for a complete list of presentations, papers, guides, articles, and podcasts from SPARC.