SPARC

202.296-2296 x121
jennifer [at] arl.org

Jennifer joined SPARC in September 2005. She is responsible for communications oversight in all of the coalition’s endeavors, including member relations, grassroots activism, media outreach, collateral and publications, meetings and events, and Web communications. Jennifer is also liaison for key SPARC partners and coordinates aspects of SPARC operations. With Jennifer’s direction, the SPARC communications program has advanced to include a completely new Web site, the launch of SPARC podcasts, a revision of SPARC’s bi-monthly enews, and a 10% growth in membership.

Prior to joining SPARC, Jennifer managed marketing for Ad Fontes, publisher of digital resources for the humanities; led operations and marketing for several non-profit organizations in Washington and Michigan; was a communications officer with Health Canada’s renowned social marketing team; and was external sales representative for the communications office of her alma mater, the University of Victoria. Jennifer is currently pursuing her Master’s degree in Business Administration with Athabasca University.

Select publications:

• Jennifer McLennan, Taxpayer Access: The NIH Public Access Policy, Blog post on e-patients.net. September 30, 2008
   
• Jennifer McLennan, New SPARC Campaign Engages Students on Open Access [PDF]. ARL: A Bimonthly Report on Research Library Issues and Actions from ARL, CNI, and SPARC, no. 256 (February 2008).

• Heffelfinger, Jennifer. “SPARC Introduces Author Rights Educational Initiative to Inform Faculty about Securing Their Rights as Authors,” ARL: A Bimonthly Report on Research Library Issues and Actions from ARL, CNI, and SPARC, no. 247 (August 2006): 7.
  
• Heffelfinger, Jennifer. Introduction to SPARC. Maryland Independent Colleges and Universities Association. (April 2006) [Presentation in PDF format - 772KB]

View SPARC Publications for a complete list of presentations, papers, guides, articles, and podcasts from SPARC.