SPARC

gtananbaum [at] arl [dot] org

Greg Tananbaum consults with publishers, technology companies, non-profit organizations, and other scholarly communication entities. He has served as the President of The Berkeley Electronic Press, as well as Director of Product Marketing for EndNote. Greg writes a regular column in Against the Grain covering emerging developments in the field of scholarly communication. He has been as an invited speaker at dozens of conferences, including the American Library Association, the Society for Scholarly Publishing, the Association of Professional and Learned Society Publishers, and Online Information UK. He holds a Master's Degree from the London School of Economics and a B.A. from Yale University.

Representative activities include the following:

• Development of a Web 2.0 strategy for a high-impact publisher
• Creation of a market-entry strategy for a Fortune 50 (fifty) company developing a higher education service
• Review and critique of a strategic master plan for an ARL-member library
• Development and execution of a journal acquisitions strategy for a major non-profit publisher
• Creation of a business development plan for a high-tech startup seeking to enter the academic space
• Review of technical strategy and feature set for a major information provider
• Presentation of a workshop series reviewing and previewing trends in scholarly communications at multiple ARL-member libraries
• Construction of a market demographic survey for an established journal publisher
• Refinement of a service plan for one of the largest academic libraries systems in the world

Selected Publications

“I Hear the Train A Comin’ – Web 2.0”. Against the Grain, v.18, #4, September 2006.

“I Hear the Train A Comin’ – Stanford Encyclopedia of Philosophy”. Against the Grain, v.18, #1, February 2006.

“Of wolves and boys: the scholarly communication crisis.” Learned Publishing, v.16, # 4, October 2003.