“Reputation management systems,” “new spin on Open Access,” “stretching knowledge bases,” “exposing reality,” and “valuing knowledge exchange at the institutional level” were just a few of the ways participants in the SPARC 2010 Digital Repositories Meeting expressed their vision for advancing repository advocacy into the fuller fabric of the Open Access movement. The sentiment is one outcome of the gathering, jointly hosted by SPARC, SPARC Japan/NII, and SPARC Europe, in Baltimore on November 8 & 9, 2010. SPARC has today released summaries, slides, and video from the event.