http://www.arl.org/sparc/partnering/bibliography/product_development.shtml
Product development
Cooper, Robert G. Product Leadership: Creating and Launching Superior New Products. Reading, MA: Perseus Books, 1998.
Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. Second ed. Reading, MA: Addison-Wesley, 1993.
Cooper, Robert G., Scott J. Edgett, and Elko J. Kleinschmidt. Portfolio Management for New Emerson, Jed, and Sheila Bonini. The Blended Value Map: Tracking the Intersects and Opportunities of Economic, Social and Environmental Value Creation, 2003. [PDF]
McQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. Thousand Oaks, CA: SAGE Publications, 1996.
Meyer, Marc H. and Alvin P. Lehnerd. The Power of Product Platforms: Building Value and Cost Leadership. New York: The Free Press, 1997.
Rosenau, Milton D., Jr., ed. The PDMA Handbook of New Product Development. New York: John Wiley and Sons, 1996.