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Marketing & Promotion

 

5.1 Marketing & Launch Plans

Solomon, pp. 145 – 156

Stranack (2008), pp. 42 – 48
http://pkp.sfu.ca/files/AfricaNewJournal.pdf   

Sutton, Section 3.4
http://www.doaj.org/bpguide/launch/#3-4-market-launch

Sutton, Section 4.5.1,
http://www.doaj.org/bpguide/publish/#4-5-1-market-journal

5.2 Preparing a SWOT Analysis

Sutton 1.6,
http://www.doaj.org/bpguide/plan/#1-6-conduct-swot-analysis

Velterop, pp. 25 – 26.

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