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Content Strategy Librarian

Content Strategy Librarian

University of North Carolina at Chapel Hill Job Location: North Carolina Apply By: Open Until Filled Date Created: 09-20-2019

Content Strategy Librarian Position ID: 01002190

Position Summary The entryway to the information & knowledge housed in the University Libraries is no longer a physical doorway. Today, users connect to collections & expertise though our website. We believe our online presence should be accessible by everyone, relevant to our diverse users, and will continue to move scholarship forward on campus. The Content Strategy Librarian makes this happen.

The University of North Carolina at Chapel Hill University Libraries seeks an enterprising, creative and collaborative individual for the position of Content Strategy Librarian in the User Experience and Assessment Department. Under the direction of the Head of User Experience and Assessment, this position connects students, staff, faculty, and the Libraries’ community to our collections and services by coordinating and managing the Libraries’ online platforms including LibGuides, LibCal, and WordPress.

The Content Strategy Librarian is responsible for organizing, administering, and improving the Libraries’ web content. They work with subject librarians to evaluate the needs, usage and effectiveness of the Libraries’ content. To ensure library content is available and accurate, they conduct accessibility audits, manage WordPress’ configuration and content structure, train staff, and create guidelines & best practices. This position uses analytics to steer improvements and inform projects, and partners with the User Research Librarian to better understand our diverse users’ needs. The Content Strategy Librarian also serves as an advocate for accessibility in the Libraries’ digital projects.

The Content Strategy Librarian represents the Libraries on campus-wide initiatives. They work with campus support services including ITS Teaching and Learning (http://its.unc.edu/teachingandlearning/teaching-and-learning/) and the Center for Faculty Excellence (http://cfe.unc.edu/).

Educational Requirements ALA-accredited master’s degree in library or information science or equivalent relevant degree.

Qualifications and Experience


  • Knowledge, Skills and Abilities:
  • ALA-accredited master’s degree in library or information science or equivalent relevant degree.
  • Demonstrated knowledge of content strategy methods as they relate to libraries or other mission-driven entities; this may include a variety of channels, including Web site, e-mail communications, and social media
  • Demonstrated experience connecting faculty and students with information to advance their scholarly and educational goals, preferably in an academic research environment
  • Understanding of the information-finding needs of students, staff, faculty, and community of a large academic research environment
  • Knowledge of current web accessibility standards and their implementation
  • A passion for assessing audience & user needs
  • Knowledge of the principles of user experience design
  • Familiarity with the principles of library website design and related best practices. Demonstrated ability to work effectively on complex projects involving numerous stakeholders, including experience with facilitation, consensus building, and conflict resolution
  • Excellent interpersonal skills; ability to communicate clearly, knowledgeably, and personably, orally and in writing
  • A commitment to diversity, equity, inclusion, and accessibility


  • Knowledge, Skills and Abilities:
  • Experience working with WordPress, LibGuides, and/or LibCal
  • Experience working with html, css, javascript, or other web development standards
  • Writing and editorial experience
  • Experience conducting large-scale web content audits and/or related user research
  • Familiarity with Adobe Creative Suite or comparable software.

Special Instructions For a more detailed vacancy announcement, please visit: http://library.unc.edu/personnel/employment/

Please include a resume of relevant experience, a cover letter highlighting your interest in this position and Carolina’s libraries, and the names, titles, and contact information for three professional references. Additionally, please indicate in your cover letter where you first learned of this position.

Application Types Accepted Applications must be received in the Department of Human Resources by the closing date to be considered. Please submit an online application for position #01002190 at http://unc.peopleadmin.com/postings/168741

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.


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