SPEC Kit 306 explores what promotional activities and objectives research libraries are pursuing, who organizes them, how are they evaluated, and what challenges they face. The survey results show which skills these staff need; how they decide which promotional activities to pursue; what their objectives are; how the activities are funded; and more. Descriptions of a wide variety of activities are included, as well. This SPEC Kit includes documentation from respondents in the form of marketing plans, job descriptions, and promotional materials.
Link to the online SPEC Kit 306 on the ARL Digital Publications website.