In this webinar, recorded May 19, 2016, M.J. D’Elia explains how libraries can prototype and test value propositions and build better strategic alignment with their users and institutions. Topics covered include selecting customer segments, building customer profiles, mapping products and services to customer segments, articulating multiple value proposition statements, and testing statements with customers.
Facilitator’s Toolkit: value-proposition-conversations-in-libraries-may-2016.pdf
Webinar slides: value-proposition-webinar-slides-may-2016.pdf
Library Liaison Institute final report: library-liaison-institute-final-report-dec2015.pdf
