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Google Analytics Workshop to Be Offered by ARL in October 2014

Google Analytics
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The ARL Statistics and Measurement Program is offering a full-day, in-person workshop on Google Analytics, to be held on October 20, 2014, in partnership with LunaMetrics, a Google Analytics Certified Partner. Google Analytics is a tool that can help identify where website visitors are coming from and how they interact with web pages. Libraries can use this knowledge to improve their websites and overall user experience.

Course Description

This workshop will focus on the following topics:

  1. Web Analytics Basics—what can we measure?
  2. Google Analytics Overview—how it works, implementation and configuration issues, data quality, and privacy
  3. Google Analytics 101—tour of reports, metrics definitions, features, and functions
  4. Advanced Analysis—custom reports, advanced segments, site search reporting, content grouping, event tracking, and e-commerce tracking
  5. Key Metrics for Actionable Insights—library websites, digital libraries, OPACs
  6. Critical Google Analytics Configuration Steps—goal tracking, site search, campaign links, filters, and profiles


Jonathan Weber is a web analyst at LunaMetrics, a Pittsburgh Internet consulting firm. LunaMetrics works to increase traffic to websites and convert more of that traffic into business. They have a strong emphasis on website testing and web analytics and are a Google Analytics Certified Partner. Jonathan works on configuring Google Analytics and analyzing websites for insights. He has also been involved in code4lib.org and the Evergreen ILS project, and has published several articles on library technology issues in Library Journal and Information Standards Quarterly. He received an MLIS from the School of Information Sciences at the University of Pittsburgh. Before he caught the web analytics bug, he worked as an information architect.

Event Details

Date: Monday, October 20, 2014
Time: 9:00 a.m.–5:00 p.m.
Location: ARL, 21 Dupont Circle NW #800, Washington, DC
Fee: $450
Registration: Register online by September 19, 2014.

The Association of Research Libraries (ARL) is a nonprofit organization of 125 research libraries in the US and Canada. ARL’s mission is to influence the changing environment of scholarly communication and the public policies that affect research libraries and the diverse communities they serve. ARL pursues this mission by advancing the goals of its member research libraries, providing leadership in public and information policy to the scholarly and higher education communities, fostering the exchange of ideas and expertise, facilitating the emergence of new roles for research libraries, and shaping a future environment that leverages its interests with those of allied organizations. ARL is on the web at http://www.arl.org/.