During July 2023’s Senate hearing on artificial intelligence and copyright, witnesses and Senators discussed how deepfakes—images or videos created using machine learning algorithms that appear to be real—can be used to divert revenue from artists, spread disinformation, and damage reputations. Several members of Congress suggested that a federal right of publicity law might be a way of addressing concerns that arise when an individual’s likeness is copied by artificial intelligence models and used to produce deepfakes.
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